Aayush Anima Aggarwal is a Creative Director, Fashion Designer, Stylist, and Fashion Journalist working at the intersection of culture, technology, and identity. Founded in the United States in 2020 and now operating across the US, India, and the UK, AAAYUSH began as a queer creative studio and has grown into something harder to name: part design practice, part editorial platform, part ongoing inquiry into what fashion can do when it takes ideas seriously.

That inquiry has produced 35+ published works across Photobook Magazine, Kaltblut, Maze 35, and SCAD's platforms; a Stuart Hall–inspired framework examining AI image tools for representational bias; a shortlisted brand identity commission from the Italian Embassy London; and creative direction roles spanning 120+ designers at SCAD and frontier AI production at The Immersive KIND in London.

Aayush holds a BFA in Fashion Design (Magna Cum Laude) from SCAD, is completing an MA at Istituto Marangoni London where they serve as EDI Lead and Student Representative, and holds certifications in Digital Marketing & Analytics from IIM Bombay and Generative AI from Microsoft and IIT Delhi.